Yahoo!7 Advertising
MOBILE (WAP) ADS
Image Types : GIF, JPEG or PNG File Size :  See chart below
Width: See chart below Height: See chart below
Animation Allowed: No Animation Time: N/A
Delivery Lead Time: Standard Ads - 5 days Frame Rate: N/A
3rd Party Ad Serving Allowed: No Border: All creatives must have a border
Image Sample: Click here Page Sample: Click here
Placement Options:
Yahoo!
  • WAP Front Page
  • WAP Messenger
  • WAP Mail
  • WAP Home and Away
Standard Specifications:
Requirememts
  • Ad can be image only or image and text link.
  • Clickthrough URL should be supplied for Advertiser's WAP site.
Dimensions & File Sizes
  • 4 different sized images are required to allow to render the ad correctly on a variety of different devices
  • 4 different call to actions (text links) with varying character limits (optional)
Dimensions in Pixels (WxH)
File Size (maximum)
Link Characters (maximum)
300 x 50
5.0 kb
24
216 x 36
3.0 kb
18
168 x 28
2.0 kb
12
120 x 20
1.0 kb
8

Rich Media Options:
No Rich Media