Rich Ads - Videostreaming

Choose the Streaming Banner and you can reach your audience in two key ways. One, a 30-second spot within the active browser page that engages the user in an interactive commercial. Two, the ad remains on the page after the streaming is finished, offering the user the chance to watch it again or just absorb the message. Either way, you've just garnered a user impression above and beyond the normal 30-second video spot. Inbanner streaming video that is not on the Yahoo!7 front page is served using third party tech vendors. For build guides and templates please contact the vendor. For homepage video information please contact your Yahoo!7 Account Manager




Choose the Streaming Banner and you can reach your audience in two key ways. One, a 30-second spot within the active browser page that engages the user in an interactive commercial. Two, the ad remains on the page after the streaming is finished, offering the user the chance to watch it again or just absorb the message. Either way, you've just garnered a user impression above and beyond the normal 30-second video spot. Inbanner streaming video that is not on the Yahoo!7 front page is served using third party tech vendors. For build guides and templates please contact the vendor. For homepage video information please contact your Yahoo!7 Account Manager
Specifications:
In Banner Streaming Recommended to run in Leaderboard (728x90) Medium Rectangle (300x250) Vertical Rectangle (240x400) Monster (425x600) and also on expanding ads Uninitiated Streams (Video plays after the page has loaded without initiation by the user) Video stream may be a maximum of 1mb. Smaller video stream sizes will give better play ratios. 30 seconds maximum play time. Video plays once on page load. Looping is not permitted. Audio must be user initiated. Audio Mute and Stop buttons required. Replay button is optional. True streaming technology is highly recommended but not required. Benefits: Video will play without initiation. Initiated Streams (Video plays on user click) Video stream may be a maximum of 1mb. Smaller video stream sizes will give better play ratios. The video file may not start to download until the user has initiated the stream. Audio may play when user starts the stream. Audio Mute and Stop buttons required. Replay button is optional. True streaming technology is highly recommended but not required. Benefits: Sound can start when video starts. Max file size for banner is 30k, including the player buttons. Back up image required, max 20k.
Video There are no frequency caps on the video portion of banners containing streaming video; the video can play every time the user sees the banner. The User Click can activate progressive download streaming. There is a 30 second maximum on video stream length. For campaigns that exceed 30 seconds, you’ll need additional guidance. Please contact Ad Technology.
Audio Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions: On rollout audio must immediately stop. A 1 second delay between rollover and the start of the audio is required. Yahoo!7 may reject ads which include audio on rollover that has a negative user experience. There is a 30 second maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds. Play, Stop/Pause, and Mute buttons are preferred; Stop/Mute and Start buttons are required.
Rich Media Vendors/Third Party Servers At present time most of the rich media run on Yahoo!7 properties is run through Eyeblaster and their approved products are well tested on our network. Yahoo! has relationships with many excellent Rich Media vendors world-wide, and we will attempt to accommodate any need your campaign has. If you would like to use another vendor, please talk with your Account Manager to arrange testing and ensure your campaign is handled appropriately. Rich Media run on the Yahoo!7 homepage cannot be third party hosted.