Yahoo!7 Advertising
rich media
Expandable
Expandable ad units offer more real estate than traditional media. The expandable panel runs in current ad positions, and you can include anything you would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).
Placement Options:
Expandable ads are available in most properties except the following:
  • Cars
  • Flickr
  • Jobs
  • Mail *Available on Mail Classic only
  • Sport
  • Y!7 Music *Available on Y!7 Music 728x90 Leaderboards only.
  • Answers
  • Disney.com.au *Available on Disney Channel only
  • External category networks
Specifications:
Sample: Click here

Expandable:

  • Mouse Over / Mouse Off: When the user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed
  • Click Open / Click Close: The creative can be set to expand with User Click; the panel retracts when the mouse is removed or with a second User Click.
  • The retracted ad may not animate for more than 15 seconds. The expanded ad may animate as long as it remains expanded.
  • Dimensions and file sizes on tech vendor sites may not be accurate. Yahoo!7 AUNZ specs are in the table below.
  • Audio may be activated on any user click. Activation on rollover is allowed with the following restrictions:
    1. On rollout audio must immediately stop.
    2. A 1 second delay between rollover and the start of the audio is required.
    3. Yahoo!7 may reject ads which include audio on rollover that has a negative user experience.
  • Expandable ads that use In Banner Video Streaming are also allowed.

Individual Ad Unit expansion specs:

Initial WxH Full Expanded WxH Max Weight of Alt Image Max Weight of Flash Files* Panel Expansion Direction
468x60 468x210 20k 30k + 100k down
728x90 728x315 20k 30k + 100k down
120x600 420x600 20k 30k + 100k left
160x600 420x600 20k 30k + 100k left
234x60+ 300x250 20k 30k + 100k up
300x250 560x300 20k 30k + 100k right**

*Max file size for initial Flash + Max file size for expanding panel

**The 300x250 ad expands to the left on the following Yahoo!7 sites: Mail Classic, Entertainment (TV Portal), Cars, Finance (except Finance News), Games, The Great Outdoors, Groups, Lifestyle (including all magazine sites), Kids (Yahooligans!), Mobile, Personal Finance, Photos. If the ad is positioned on the left side of the page, it should expand to the right, and vice versa.

**Yahoo!7 Music does not allow expandable ads in medium_rectangle_300x250 (LREC) placements.

+DoubleClick/Motif and PointRoll are currently the only Rich Media vendors approved, on a case-by-case basis, to run the expandable ad format for the 234x60 on the Yahoo! Messenger IM client.

Positions are subject to change. Please always check the ad spots relevant to your campaign. For more information, please contact Ad Technology.

Rich Media Vendors/Third Party Servers

At present time most of the rich media run on Yahoo!7 properties is run through Eyeblaster and their approved products are well tested on our network. Yahoo! has relationships with many excellent Rich Media vendors world-wide, and we will attempt to accommodate any need your campaign has. If you would like to use another vendor, please talk with your Account Manager to arrange testing and ensure your campaign is handled appropriately. Rich Media run on the Yahoo!7 homepage cannot be third party hosted.