Clickable player ad units run within Yahoo!7 media players across the network. While the video ad is playing it is possble to click through to the advertisers choosen URL. Call to action text is also displayed on rollover.
Yahoo!7 Video Players (Placements)
- Music Video Player
- News Video Player
- Entertainment / TV Video Player
- Lifestyle Video Player
- Sports Video Player
- Stream duration may be 15 to 30 seconds.
- The preferred format for delivery is uncompressed or high quality .avi files.
- 400x300 minimum capture settings (taken from the master source) or export settings.
- Minimum acceptable quality for a 30 second .avi is 60mb. For 15 seconds 30 mb is the minimum acceptable size.
- In certain circumstances we can accept other formats for delivery. Please contact Ad Technology for more information. Additional lead times will apply.
- 4:3 Aspect Ratio
- Full frame 29.97 fps
- Click through URL required
- Call to action text of up to 40 characters (including spaces)
- *Impression tracking pixel (Optional)
Deliverables
- Video, as above
- Click through URL (may be a click tracking URL)
- Call to action text (Up to 40 characters including spaces)
- *Impression tracking pixel Optional
Streaming Asset Submission Guidelines
Streaming assets must be delivered to Yahoo! 5 business days prior to
campaign launch or campaign launch may be delayed.
Contact your Sales Representative for additional details.
Delivery by FTP site or other online methods is preferable however delivery
by CD ROM or DVD is acceptable.
Physical Delivery Submit to:
Ad Technology
Yahoo!7
Level 2
Pier 8/9
23 Hickson Road
Millers Point NSW 2000
Include with all assets:
1. Advertiser
2. Campaign Title
3. Sender's Name
4. Sender's phone #
5. Sales Rep Name
6. Insertion Order #
7. Spot titles and lengths